Dedicated to serving the business community by providing expert consulting, design, printing, database marketing,
and direct mail production services.
Lawrence Joy has lived and worked in Las Cruces, NM, for 25 years. He moved to Las Cruces in January 1983, to study Music and Business at New Mexico State University. One of the first people he met in Las Cruces was Nancy, now his wife of 22 years. Many people remember Lawrence Joy as the "Pizza Man" from his days as the owner of Pizza Man Express in the Solano Square Shopping Center in the late 80's. These days his claim to fame is being the "Voice of the PRIDE" announcing for the PRIDE Marching Band at NMSU Aggie Football games and marching band events. Lawrence Joy is the owner of ADVANCED TARGET MARKETING, Inc., a full service direct mail advertising agency since 1995 specializing in business to customer communication, as well as producing advertising and political campaigns. Lawrence loves golf, attending El Paso and Las Cruces Symphony concerts where Nancy Joy performs, and making gourmet homemade pizza.
Lawrence Joy began his marketing efforts in 1986 as an Area Supervisor for Domino’s Pizza Corporation, continuing his business to customer expertise with Pizza Man Express. “I became fascinated with how does a business do more business,” said Lawrence. “The highest redeemed offers were always from regular customers,” he analyzed. In 1991 Lawrence Joy became the Operations Manager for Go-Direct Mailing Services in El Paso and Las Cruces where he expanded the company and became Vice-President. After a change of ownership in 1994 Lawrence Joy left Go-Direct and, in 1995, began providing direct mail marketing services as ADVANCED TARGET MARKETING.
ATM specializes in business to customer marketing with the philosophy:
“The easiest way to do more business is to do more business with the people you are already doing business with!”
The most likely customer to respond to an offer is one who recently had a positive buying experience with that business. By marketing to customers a business can increase the frequency they buy, increase the average amount spent when they buy, and by providing quality product and service develop customer loyalty that increases word of mouth advertising.
Lawrence Joy has developed an expertise that is unique and valuable in the world marketing services and invites you to call or email and see how ADVANCED TARGET MARKETING, Inc., can help your business increase sales!
| 
