Continuing from
Flow:
The first production mode listed by Williamson (OEW) in The Economic Institutions of Capitalism is "putting out".
- It is classified by OEW as an "entrepreneurial mode" (as opposed to collective or capitalist)
- Compatible with agoric modes in my opinion
- Usage in early gunmaking industry - David Hounshell writes, "[In 1854, t]he British obtained their military small arms through a system of contracting with private manufacturers located principally in the Birmingham and London areas.... Although significant variation occurred, almost all of the contractors manufactured parts or fitted them through a highly decentralized, putting-out process using small workshops and highly skilled labor. In small arms making as in lock production, the 'workshop system' rather than the 'factory system' was the rule." (Hounshell 1984, p.17)
- OEW considered it to be a "continuous contracting" mode
- In terms of contractual hierarchy, OEW classifies it in the middle of the pack. Workers own their own equipment, but there is a central agentIn terms of decision-making hierarchy, with no boss except the central agent, it is also in the middle of the pack
This mode is what is usually referenced in works like Malone's
The Future of Work, though not by this name, as the work organization of the future.
Crowdsourcing is the completion of projects such as wikipedia and linux that are "put out" to many different contributors. Linux particularly is relevant to this since Linus Torvalds was the central agent in the early days. I also think that putting out is essentially the same as outsourcing, so this has more relevance to modern manufacturing methods than I think Williamson's 1985 treatment would have indicated.
With respect to Williamson's efficiency analysis, however, it doesn't do well.
Efficiencies:
a.
Product flow1.
Transportation expense - not good. Intermediate pieces have to be transported between either the put-outees and the central agent, or sequentially between each other. As Malone points out, the decreasing costs of communication brought by e-mail and the internet have rendered transportation costs trivial for purely intellectual pursuits such as writing. Indeed, I am writing this with
Writely, which is expressly designed for collaborative writing. The Economist recently highlighted a directly relevant and concrete proof of this point, which Greg Mankiw
commented on: Adobe's PDF has made bicycle messengering an endangered species. The expense of outsourcing to Asia suffers primarily from this inefficiency, but not so much as to overcome other efficiencies. One such possibility is economy of scale, since Asian (especially Chinese) factories can produce for domestic consumption as well as North American and European consumption.
2.
Buffer inventories - the frequent travel and dependencies of one process on another requires buffering and batching, and so makes the traditional putting out system very ineffective in terms of economizing on buffer inventories. That is a major difference between traditional putting out and supplier-managed inventory subcontracting as used by Toyota and others.
3.
Interface leakage - The opportunity to blame material usage inefficiency on the preceding or following processor and to embezzle or lose material at the interfaces between processes. Consider what this means for outsourcing: if products are merely coming to the factory, the outside source will manage the materials much better than if sub assemblies were going from the factory out, or between outside sources. I understand this is the case for some subassemblies in automobiles, where for example parts will go from one subcontractor to another for integration into a harness, and then to another for integration into the vehicle. How are such discrepancies handled? Such leakage was reportedly bad in the textile industries in the 18th and 19th centuries; I'm not sure how bad it is in textile manufacturing outsourced to Asia and Latin America.
b.
Assignment attributes4.
Station assignments - Putting out economizes well with station assignments. If someone is unable to do the work, he is not picked up in the next contract or cannot make a profit and takes himself out. That was especially true in the system as practiced in the 18th and 19th centuries, where work was put out to family-based contractors. That's not so clear when outsourcing to modern contractors.
5.
Leadership - Putting out economizes well on leadership for the same reasons.
6.
Contracting - Putting out does not lend itself to other contracting arrangements in Williamson's analysis. I think it may be a mixed bag when comparing to modern subcontracting. Williamson uses the example of contracting with maintenance specialists. TPM suggests that the operators learn to do the maintenance, but does allow for specialists to help with the harder maintenance. One could also expect that contract costs would reflect whomever was better at maintaining the machines. However, while the requirement for maintenance might be a very minor cost, contracting may make a difference when you are looking at marginal advantages between one mode and another.
c.
Incentive attributes7.
Work intensity - Putting out is highly correlated to work intensity. For a one-person operation, the outside source is essentially making piece rate. For a multiple person operation as was typical in the 18th century when people took home work in which the whole family participated, it was easy to see who was shirking and to shame them into keeping up.
8.
Equipment utilization - Since the outside contractors own their own equipment, they are likely to economize on equipment utilization and not abuse it.
9.
Local shock responsiveness - The outside source was not economical with respect to such local shocks as illness, injury, or machine breakdown. Such shocks comparatively favored those operations where everything was together under one roof and workers had incentives to back each other up (or at least did not have disincentives to doing so). Look at what happened to Ericsson (
$) when a semiconductor fire destroyed the production capacity at a subcontractor in New Mexico: they ended up leaving the handset business.
10.
Local innovation - As with equipment utilization, putting out benefited from those contractors who were able to both innovate and to keep their innovations to themselves because they were not working under a roof with everyone else. Local innovation is a requirement in order to be a subcontractor to Toyota.
11.
System responsiveness - This efficiency is not well defined, but basically describes how well the system economized in response to outside shocks or changes in the marketplace. Although Williamson scores this one low, it is not clear why. Putting out was common when laborers were skilled craftsman and every product was unique. Thus, mass customization was the norm, not a new marketing strategy. It could be argued that putting out was obviously unresponsive to system shocks because it eventually gave way to new methods of organization, but given that outsourcing is commonplace and my assertion that outsourcing is the new putting out, that isn't true either. It could be that Williamson scores it as not being responsive because in comparison to other modes the "system" of putting out couldn't turn on a dime. Toyota's experience with the 1997 Aisin fire indicates the opposite, however. As described in Jeffrey Liker's
The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer, Toyota has such a strong relationship with its suppliers that they recovered within 24 hours of the fire. Compare that with Ericsson's failure!
Although not covered in these areas of efficiency,
Quality Control is not explicitly addressed. In might be implicit in local innovation, but they might be more inclined to innovate with respect to labor cost reduction than in making sure that components and subassemblies built by other putting out contractors fit together. In fact, that may be part of the problem with system responsiveness: given that one subassembly manufacturer might understand how to innovate and economize on the whole by changing his subassembly, but that would require an interface change and a diseconomy by another subcontractor, how do the three parties (central agent and the two subcontractors) divide the savings? There is a cost savings or quality improvement that can be passed on to the customer at either a gain in per-unit profits or market share, so everyone stands to benefit, but the complexity of the contractual arrangement needed to realize that gain may be so difficult that it isn't made and nobody gains. This is a market failure for which I know of no formal name, but for which the Second Best solution is to change organizational structure. It arises from the fact that it is difficult to say from which subcontractor the improvement comes: he who thought of it and stands to profit from his contract arrangement, or he who has to implement it and stands to lose from his contract arrangement.
Bottom line: Williamson finds putting out to be only moderately hierarchical, but not very efficient. It succeeds in only 5 of the 11 areas of efficiency. However, if subcontracting is the same as putting out, one must wonder what Japanese companies are doing since they are apparently using more subcontracting now than in the 1980s (damned if I can remember where I saw that statistic, and note that it was "Japanese companies", not Toyota). My guess is that the TWI methods now known as kaizen and the JIT methods have shifted how putting-out works sufficiently to overcome the inefficiencies noted by OEW.
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