Hatch, the self proclaimed "Chile Capitol of the World", is a thriving village of just over a thousand residents. In 2006, the town was hit with a severe flash flood which brought up to 4 feet of water rushing into the heart of town. Being the hard-working people that they are, the citizens pumped the water out and started cleaning bright and early the morning after the flood. just two short weeks later you would never have known there was a flood has you not seen the initial devistation first-hand. The heavy rains which caused the flood did some damage to the chile crop as well as the many other crops grown in the valley but, like the people, the crops survived and the local economy rebounded.

Hatch has been featured in magazines and on television for many years due to its status as the chile capitol of the world and many farms such as the hatch chile store have begun to market their chile online.