OUR MISSION

To secure businesses, community, foundation and government support in order to improve the quality of life in downtown Las Cruces through culture, history and economic development

ORGANIZATION/STRUCTURE

Executive Director: Heather Pollard,

Assistant Director: Susan Lowell

 Office Manager: Alta Heath.

The offices of LCDT are located downtown and the space is donated. The LCDT Board was restructured after the first annual retreat to become a more action-oriented organization. Gone are committees and in place are action teams each with specific job descriptions

Board of Directors

Las Cruces Downtown has the following committee to help spread the work load.

Design Team

The Design Team works closely with Sites Southwest (our consulting firm) in the planning process of the revitalization of downtown Las Cruces. They  assist in the development of design concepts, and also interface with the Government Service Agency on the federal courthouse project team.

Historical & Cultural Team

The Historical & Cultural Team is responsible for all historical and cultural matters pertaining to the downtown area. This team handles issues pertaining to historical buildings and interface with the cultural organizations existing on the Downtown Mall such as the Farmer's & Crafts Market. This team plans and facilitates the Founder's Day Fiesta de Las Cruces on an annual basis. The Historical & Cultural Team  works directly with our Marketing Team.

Finance/Development Team

The Finance/Development Team is  responsible for monthly and annual financial reports of the organization. This team is also the ‘fund-raising arm’ of the agency and works to secure private, business, and foundation funds to support the administration of  Las Cruces Downtown. Another responsibility of this team is to work with Sites Southwest on market research for retail and other development opportunities in the area.

Public Relations Team

The Events Team coordinates all meetings, such as legislative luncheons, annual retreats, town meetings and any other related activities. This Team  procures sites, necessary audio/visual equipment, refreshments, etc. The team works closely with the Marketing Team, the Legislative Team, Sites Southwest and General Services Agency.

Marketing Team

The Marketing & Public Relations Team is responsible for all publicity through the media, both print and electronic. They research and pursue any available opportunities to creatively convey the story of Las Cruces Downtown and our efforts toward revitalization in our community. They  work with Sites Southwest to establish downtown identity.

  Business Improvement District

The Business Improvement District Team  lays the groundwork for a Business Improvement District. All aspects are covered beginning with educating and informing potential players, as well as communicating with the officials of the City Council and The City of Las Cruces. The team will conduct a focus group whose primary focus will be to research and define service options and assess scenarios for the proposed BID.

Parking Team

The Parking Team will be responsible for addressing parking issues in the downtown area and will work closely with the City of Las Cruces to secure an overall parking plan. This team will also monitor and advocate for a parking garage located downtown. The Parking Team must tie in with transportation strategies and the overall design of the downtown parking.

HOW OUR VOLUNTEERS ARE UTILIZED

LCDT relies on volunteers for special events, bulk mailings, legal assistance, designing graphics, a web page design, organizing a speakers’ bureau, providing food and beverages for events, producing architectural renderings, designing story boards, organizing media interviews, providing transportation, and spearheading membership drives. Volunteers are the backbone of this community-based organization.